I find it can be interesting to follow hashtags, where the conversation is focussed on one topic. But I know what you mean about needing to pay attention to it. I do like it for getting quick updates to links of interest and for news.

I think I'd be more excited if someone who already doesn't have mega PR coverage was chosen--and something new.

I dunno, my gut instinct is that Gaiman's fans will eagerly get on board, but as for everyone else? I doubt it. For something to go viral, there needs to be a more visceral, and immediate hook.

Of course, I could be 100% wrong. As usual. In any case, I feel that life is too short for Twitter, so I won't know how it goes.

I have to say that I love the idea of it, but I just won't be participating with this book. I really like the book, and that's perhaps part of the problem. I don't want to do this as a reread. I would want to do it discovering something new and to bounce ideas of others for what might happen next and how the chapter I just read was awesome for the following reasons...
I would love to do this for perhaps an older book that doesn't get the attention it deserves and open it up to a new audience.
To be honest, I suspect most of the people following will have already read this book and the project will lose something as a consequence of that. But even though I don't use twitter, I can't help rooting for it to work out and for there to be a book I haven't read next year!

I know a lot of people who love his other books but can't get into that one. For me, I certainly enjoyed it better the second time around because I found it quite slow to get started.

Sometimes I think I need to join twitter and then I remember how much I procrastinate already :) And you've just reminded me thart I have to replace my Moomin writing paper...